Cultural Friction

Food is tied to identity, family, and tradition. Even when the benefits are clear, changing what we eat can feel like losing a sense of belonging.

Practice Gap

Understanding why plant-based matters doesn’t automatically translate into everyday meals, shopping habits, or social situations.

Social Isolation

Dietary change often happens alone, without shared support, visibility, or normalisation in daily life.

Abstract Approaches

Many efforts rely on campaigns, policies, or information, rather than lived, present-day experience.

1. Start Small

A chapter begins with a simple, local activity, a shared meal, a cooking session, or a basic food workshop using familiar ingredients.

2. Get Support

Chapter leads receive a short orientation, simple guides, and access to shared tools and peer support. No bureaucracy or formal requirements.

3. Adapt Locally

Each chapter reflects its culture, food traditions, and pace. There’s no fixed format or “correct” way to run a chapter.

4. Develop at your pace

Some chapters expand. Some stay small. Some rest. All outcomes are valid and respected.

Community Stewards

People who want to support healthier, more resilient food practices in their communities, without pressure or ideology.

Educators and Cooks

Those already sharing food knowledge, formally or informally, who want a simple structure and shared support.

Local Organisers

People bringing others together around food, culture, or wellbeing, and looking for a sustainable way to do so.

Anyone Willing To Start Small

You don’t need credentials, scale, or certainty, just care, consistency, and a willingness to begin.

If you’re interested in starting a chapter in your community, you can register your interest below. We’ll get back to you and share next steps to move forward together.

Join PlantChapters